There has never been a better time to invest in a website for your business. To compete in today’s market you need a strong online presence. A website offers a wide variety of benefits for a small business, but the main one is reaching out to your audience. In 2019, 97% of consumers went online to find a local business. To further help you understand why an online website for your business here’s 10 reasons why:
1. Legitimacy
56% of consumers say they will not trust a business without a website. Having an online presence shows a consumer that your business is the real deal. 25.9 million people search for businesses online because we are living in a digital world where the internet has become everyone’s connection.
2. Professionalism
Considering the digital world has surrounded us (especially since Covid-19) having a website tells potential customers you are a qualified seller, a real brand who has legitimate services or products. 84% of U.S. consumers “believe a business with a website is more credible than one that only has a social media page”.
3. Showcasing and Marketing
Digital marketing is the #1 way to get your small business heard. It is also a way to showcase what your business is, what your products are, and what your intentions are as a business owner. Without a website you are losing potential customers who are going to your competitors who are already taking advantage of digital marketing.
4. Attracts New Customers
When wanting new clientele, having a website is the easiest way to reach out to your target audience. If they have any questions about your business hours, what you sell, what your policies are, etc., there needs to be a go-to place your customers can have those questions answered instantly. Researchers found that 88% of U.S. small businesses with a website agree that it’s made it easier for customers to find their business.
5.. Encourages Customer Engagement
A website is an interactive way of engaging with your customers. It’s like a digital version of handing out your business card without doing all of the work. Having a website also helps you figure out what your audience wants from your business which will help your company grow in the market and stay on top of the customer service game.
6. Reviews
79% of consumers who read online reviews, believe them. Whether reviews are positive or negative, it gives your audience proof that your business is real. You can achieve these reviews either by asking customers to review your business through your website, or by local news and other websites.
7. Google Maps
The main goal is always more consumers and step one is to make sure they know where you are. With Google Maps this helps your audience easily find where you are located. This helps people who are new to your area discover your presence. Without a website
8. Up-To-Date Promotions
When consumers are aware of businesses having a sale they are more willing to spend their money because they do not enjoy the product they feel they did not give much money to lose. Showcasing your promotions and deals also sets your business apart from competitors, showcasing you have more to offer than the leading companies.
9. You Can’t Afford Not To
Having an online presence allows your business to reach more people locally or outside of your region while paying less for the exposure. Instead of having to pay for flyers, business cards, product posters, and advertisements your website can act as all of that for you so long as your website follows SEO guidelines which most website building databases already have built in.
10. Ensures Your Success
Statista reported in 2020, 59% of the global population use the internet on a regular basis. This statistic shows that without a digital presence your business could be invisible to future customers and overall decrease your business’ success. It also shows how more than half of your audience is going towards your competitors, making your revenue lower than what it could possibly be.
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